Moving Parts
—2021 Commission
‘Moving Parts’
2021 CommissionAcrylic on Canson Art Board.
Hand painted originals for Australian technology company, Simple Machines.
A Simple Machine: The simplest mechanisms that use mechanical advantage to multiply force.
Moving Parts aims to distill the core principles of Australian technology company Simple Machines whilst keeping their Sydney headquarter team in good company.
This six part series focuses on the six basic simple machines: Wedge, Wheel & Axle, Lever, Screw, Inclined Plane and Pulley. Reshaping mechanical terms into human efforts, Moving Parts represents collaboration and productivity with a touch of playfulness. All the parts play a role, much like a team, in forward trajectory whether it’s by easing pressure, providing energy or support — hardwork made simple.
Moving Parts aims to distill the core principles of Australian technology company Simple Machines whilst keeping their Sydney headquarter team in good company.
This six part series focuses on the six basic simple machines: Wedge, Wheel & Axle, Lever, Screw, Inclined Plane and Pulley. Reshaping mechanical terms into human efforts, Moving Parts represents collaboration and productivity with a touch of playfulness. All the parts play a role, much like a team, in forward trajectory whether it’s by easing pressure, providing energy or support — hardwork made simple.